SOLI BEAUTY · CRM + ERP + AI

Do more than manage your salon.
Win customers,
bring them back and grow.

SOLI Beauty unifies the core beauty workflow — from messages and booking to Customer 360, follow-up, cash, inventory and team management — in one system. Social/content automation is shown separately as roadmap.

CRM + sales
Booking + operations
ERP + finance
AI + social media roadmap

SOLI / BEAUTY

Today

18

Bookings

7

Open leads

Live

Cash

4

Follow-up

Occupancytoday
09:30 · Aysel · Laser
11:00 · Leyla · Facial
13:30 · Nigar · Massage

Customer

360°

Conversations, visits, services, payments, preferences and follow-up history.

Channels

1 inbox

WhatsApp and, when connected, Instagram/Messenger enquiries in one inbox.

Operations

1 panel

Booking, staff, room/resource, cash, inventory, tasks and reporting.

Automation

24/7

AI replies, reminders and follow-up; content and publishing are roadmap capabilities.

WHAT YOU GET

Not just a CRM. An operating system for your beauty business.

Every step from first contact to service completion, payment and the next visit works on the same customer context.

FULL PLATFORM CAPABILITIES

CRM, ERP and Growth capabilities adapted to Beauty.

These are not separate apps. They are one SOLI system working on the same customer, team and analytics data.

CRM & Customer 360

Complete customer context in one profile.

Lead and prospect management
Unified identity by phone and social account
Conversation, notes, tasks and activity history
Visits, services, payments and preferred specialist
Duplicate customer detection
Customer status and lead scoring

Inbox, AI & Follow-up

No enquiry gets lost.

WhatsApp / Instagram / Messenger unified inbox
AI intent and data extraction
Human takeover — bot pauses when staff takes over
Automated follow-up and unanswered lead monitoring
Templates, reason codes and next-best action
Opt-out and channel-aware automation rules

Social Media & Content Engine — on the roadmap, in development

Content production, publishing and community management connected to CRM.

AI content calendar for weekly/monthly topics and campaigns
Automatic Reels/Stories/video generation through a connected AI video provider
Automatic caption, hook, CTA, subtitle and hashtag variants
Scheduled or automatic publishing to connected channels where permissions allow
AI replies to comments and DMs with human handoff when needed
Reaction/like, moderation and engagement rules where the platform’s official API allows them
Automatically create CRM leads and Customer 360 profiles from comments and DMs
Post → DM → booking → visit → revenue attribution

Booking & Daily operations

Scheduling based on real capacity.

Service and specialist booking
Availability and overlap checks
Room, cabinet, device and chair resources
24h / 2h reminder scenarios
Cancellation, late, no-show and waitlist flows
Today screen and reception view

Sales & Revenue

Services, retail and packages in one flow.

Service catalogue and pricing levels
Packages, courses and memberships
Retail sales and cross-sell
Quote, order and payment status
Deposit and balance tracking
Sales funnel and conversion analytics

ERP, Cash & Inventory

Back office connected to the CRM.

Cash register, income/expense and payment methods
Expense and revenue categories
Retail and consumables inventory
Minimum stock and usage alerts
Supplier and purchase records
Foundation for service cost and margin

Team & Control

Different views for owner, manager and reception.

Role-based access
Specialist schedule and workload
Tasks and ownership
Commission-rule foundation
Audit log — who changed what and when
Branch and team performance view

Reporting & Management

Operational answers without spreadsheet stitching.

Lead → booking → visit → sale funnel
Retention and repeat visit rate
No-show and cancellation rate
Revenue by specialist / service / channel
Campaign results and attribution
Daily, weekly and 1–3–7–30 day focus

Platform & Security

Controlled as the business grows.

Import / export and data cleaning
Feature flags and module configuration
Integration Health and error monitoring
Consent, opt-out and deletion processes
Backup and isolated project deployment model
Adaptation to sector and business rules

CUSTOMER JOURNEY

From one message to the next visit, context follows the customer.

Reception does not re-enter the same data; marketing, cash and management all see the same Customer 360 profile.

Demo
01

1. Enquiry

A customer messages WhatsApp or a connected social channel. SOLI identifies them and adds the enquiry to the inbox.

02

2. AI extraction

Service, day, time, specialist, phone and intent are structured from the message.

03

3. Booking

Availability, specialist and resource are checked; the appointment is created and reminders are scheduled.

04

4. Service day

The Today screen shows arrivals, delays, payment state and assigned specialist.

05

5. Cash & stock

Payment closes the visit, while product and consumable usage becomes operational data.

06

6. Rebooking

SOLI proposes the next visit window based on service type and history.

07

7. Retention

Inactive customers, birthdays and expiring packages move into the right segment.

08

8. Analytics

The owner sees which channel, service and specialist actually generates revenue.

OWNER “TODAY” VIEW

Open the system in the morning and understand the business immediately.

The highest-priority operating signals are shown in one place.

Today

DEMO DATA
18 bookings
7 active leads
daily cash flow
4 follow-ups
specialist occupancy

GROWTH ENGINE · SOCIAL MEDIA AUTOPILOT

ROADMAP

Growth Engine roadmap — social-media automation is being developed in stages.

This section is a product roadmap. The social/content capabilities below are not presented as LIVE; they become available only after implementation and the required platform permissions.

AI Content Calendar — in development

ROADMAP

Automatically build weekly and monthly plans for Reels, Stories, posts, topics and campaigns.

Automatic Video Generation

ROADMAP

Turn a service, offer and brand rules into a 9:16 video brief, scenes, voiceover, subtitles and CTA, then generate the video through a connected AI video provider.

Smart Repurposing

ROADMAP

Turn one campaign into Reel, Story, feed-post, caption and short-ad variants.

Auto Publish & Scheduling

ROADMAP

Use approval mode or autopilot mode to publish on connected social channels where permissions allow.

Comment & DM AI

ROADMAP

Reply to comments and messages in context, detect price/booking intent and hand over to staff when needed.

Social Lead Capture — in development

ROADMAP

Extract phone, service interest and booking intent from comments/DMs and open a CRM lead automatically.

Engagement & Moderation

ROADMAP

Where official APIs allow it, apply reaction/like rules and route spam or sensitive comments to human review.

Empty-slot Campaigns

ROADMAP

When tomorrow has an open slot, propose a Story/Reel/DM campaign for the right audience and publish after approval.

Before/After Content — in development

ROADMAP

Create brand-safe content plans and captions from consented before/after material.

New lead nurture

ROADMAP

Rule-based follow-up for unanswered enquiries and handoff to staff when needed.

Rebooking

ROADMAP

Next-visit windows for massage, laser, nails, hair and other recurring services.

Win-back

ROADMAP

Separate 30/60/90-day segments for customers who have not returned.

Birthday & occasions

ROADMAP

Personalised campaigns based on date and preferred service.

Package renewal

ROADMAP

Renewal or upgrade offer when sessions are running low.

Review automation

ROADMAP

Request a review after service and route unhappy responses to staff.

Cross-sell

ROADMAP

Recommend relevant add-on services and retail products.

Campaign measurement

ROADMAP

Track post/ad → comment/DM → lead → booking → visit → revenue in one campaign.

BEAUTY-SPECIFIC EXTENSIONS

Extra modules we can adapt beyond standard CRM.

These modules can be activated or developed around your salon model.

The exact module set is configured around your salon size, service model, social-platform permissions and existing tools.

Memberships & session packs

Course packs, monthly membership, remaining sessions and expiry.

Gift cards

Gift-card balance, code, usage history and campaign link.

Loyalty & referral

Bonuses, tiers, referral codes and repeat-visit rewards.

Before / after

Dated result photos and notes in the customer profile.

Consent & forms

Digital consent for laser, cosmetology and other procedures.

Device / room scheduling

Prevent the same device or room from being booked twice.

Smart waitlist fill

Offer a cancelled slot to the best matching waitlist customer.

Specialist commission

Different commission rules by service, retail product and campaign.

Online booking widget

Website booking form with available slots.

QR / check-in

Fast reception arrival and queue status.

Multi-branch view

See branches, teams, cash and performance separately and together.

Custom KPI

Retention, rebooking, retail attach, occupancy and average ticket KPIs.

ONE DATA MODEL

Replace disconnected tools with one operating layer.

CRM, booking, ERP, social media, marketing and analytics share the same customer and transaction records.

CRM

Lead, customer, conversation, follow-up, sales funnel

Booking

Service, slot, specialist, resource, reminder

ERP

Cash, expense, inventory, supplier, retail, operations

Growth

Content, social media, segments, campaigns, win-back, rebooking, attribution

AI

Message/comment analysis, content/video briefs, replies and next action

Analytics

Revenue, conversion, retention, content, channel and team performance

SEE IT WORK

Experience the SOLI Beauty customer journey interactively.

Follow a synthetic customer through message → availability → booking → Customer 360 → reminder → reception takeover → repeat visit.